Strategy & Planning

Sitemap: Old vs. New

Poly Evolution  ·  polyevo.com  ·  Prepared Sept 2026

A structural comparison of the current website architecture against the proposed new information architecture, with URL migration and redirect requirements.

01   Structure Comparison
Current Architecture (v1)
7 pages, flat nav
  • Home
    /
    Hero with tagline, service overview, value propositions.
  • Expertise & Services
    /expertise/
    Single long page combining distribution and compounding into one. Difficult to navigate.
  • Sales & Distribution
    /sales-distribution/
    Separate service page - redundant with Expertise. Creates nav confusion.
  • Compounding
    /compounding/
    Standalone compounding page. Good depth but isolated from distribution story.
  • Client Portal
    /client-portal/
    Link to portal. Underutilized as a differentiator.
  • News & Updates
    /news/
    Sparse - few posts, no consistent cadence. Effectively dead section.
  • Contact
    /contact/
    Basic contact form. No qualifying questions or routing.
v2 Architecture
15 pages live in /website-v2/
  • Home
    /
    Hero, proof stats (23 states / 48-hr / $0 min), service pillars, industry tabs, case highlights, testimonial, CTA.
  • Products
    /products/
    New. EVO compound catalog - 6 proprietary compound families (EVOLAN, EVOLOY, EVOLON, EVOLENE, EVOPRIME ABS/PP). First nav item.
  • Solutions
    /solutions/
    Solutions overview with service cards. Replaces "Services" / "Expertise" from v1.
    • Resin Distribution
      /solutions/distribution/
      Was /sales-distribution/. Supplier band, process steps, territory map, SLA callouts.
    • Custom Compounding
      /solutions/compounding/
      Was /compounding/. Formulation types, capabilities table, lab process steps.
    • Technical Consulting
      /solutions/consulting/
      New. Material selection, DFM review, processing optimization, supplier qualification.
  • Industries
    /industries/
    New top-level section. Five dedicated sector pages with application-specific content.
    • Automotive
      /industries/automotive/
    • Medical
      /industries/medical/
    • Industrial
      /industries/industrial/
    • Consumer Goods
      /industries/consumer-goods/
    • Construction
      /industries/construction/
  • About
    /about/
    New. Team, mission, testimonials. Addresses buyer trust and vendor qualification gap.
  • Case Studies
    /case-studies/
    Replaces sparse /news/. Structured outcomes - materials used, savings achieved, industries served.
  • Resources
    /resources/
    Guides, spec sheets, and technical content. Builds SEO without the "neglected blog" stigma.
  • Contact
    /contact/
    Expanded with qualifying fields - material interest, volume, timeline, preferred service.
02   v2 Navigation Structure
Primary Nav (Top Bar)
6 links + CTA
  • Products
    First item. Links to /products/ (EVO catalog).
  • Solutions
    Links to /solutions/ overview page.
  • Industries
    Anchor to #industries on /solutions/ page.
  • About
    Links to /about/.
  • Resources
    Links to /resources/.
  • Request Pricing
    CTA pill button (blue). Links to /contact/.
Footer Columns
4-column grid
  • Col 1 - Brand
    Logo, tagline, Iowa ABI badge, social links, address, email.
  • Col 2 - Solutions
    Products / Distribution / Custom Compounding / Technical Consulting
  • Col 3 - Industries
    Automotive / Medical / Industrial / Consumer Goods / Construction
  • Col 4 - Company
    About / Case Studies / Resources / Contact
  • Bottom Bar
    Privacy Policy | Cookie Policy | Terms of Service
03   Change Rationale
Change
Consolidate Expertise + Sales-Distribution + Compounding under /services/ with sub-pages
Why
Current nav has three overlapping service pages with redundant content. Buyers scanning the nav cannot tell the difference between "Expertise" and "Sales & Distribution." Grouping under a clear /services/ parent with distinct sub-pages reduces confusion and makes each service easier to find and link to directly.
Change
Replace /news/ with /case-studies/ and /resources/
Why
/news/ has few posts and no consistent cadence - it signals abandonment rather than activity. Case studies serve B2B buyers directly (proof of results, materials used, industries served) and are the highest-ROI content type for closing complex distribution deals. /resources/ absorbs the SEO value of a blog without being labeled a blog that then feels neglected.
Change
Add /about/ as a new top-level page
Why
The site currently has no About page. In B2B resin distribution, vendor selection is a trust decision: buyers qualify the team, not just the product catalog. A missing About page means buyers searching for "who is Poly Evolution" find nothing. This is a direct barrier to purchase for any buyer who requires vendor due diligence.
Change
Elevate Client Portal to main nav CTA
Why
The client portal is a genuine differentiator that no competitor prominently advertises. Currently it sits as a buried nav item. Moving it to a styled nav CTA button signals to prospects that Poly Evolution invests in client relationships beyond the transaction - this is a closing argument, not a utility link.
04   URL Migrations & Redirects

All old URLs must 301 redirect to their new destinations before launch. Missing redirects will break any external links, backlinks, and indexed search results.

Old URL New URL Status Notes
/expertise//solutions/301General expertise content moves to Solutions overview
/sales-distribution//solutions/distribution/301Direct page-to-page migration
/compounding//solutions/compounding/301Highest SEO equity page - priority redirect
/news//resources/301Category-level redirect; individual post URLs redirect to nearest relevant resource
/client-portal//portal/301Slug simplification
/services//solutions/301v1 used "Services" - v2 uses "Solutions" site-wide