Strategy & Planning

Sitemap: Old vs. New

Poly Evolution  ·  polyevo.com  ·  Prepared Sept 2026

A structural comparison of the current website architecture against the proposed new information architecture, with URL migration and redirect requirements.

01   Structure Comparison
Current Architecture
7 pages, flat nav
  • Home
    /
    Hero with tagline, service overview, value propositions.
  • Expertise & Services
    /expertise/
    Single long page combining distribution and compounding into one. Difficult to navigate.
  • Sales & Distribution
    /sales-distribution/
    Separate service page - redundant with Expertise. Creates nav confusion.
  • Compounding
    /compounding/
    Standalone compounding page. Good depth but isolated from distribution story.
  • Client Portal
    /client-portal/
    Link to portal. Underutilized as a differentiator.
  • News & Updates
    /news/
    Sparse - few posts, no consistent cadence. Effectively dead section.
  • Contact
    /contact/
    Basic contact form. No qualifying questions or routing.
Proposed Architecture
Structured for conversion
  • Home
    /
    Hero, proof stats, service intro cards linking to /services/ sub-pages. Lead capture at bottom.
  • Services
    /services/
    Landing page with cards per service type, linking to sub-pages below.
    • Resin Distribution
      /services/distribution/
      Was /sales-distribution/. Dedicated page with supplier logos, product categories.
    • Custom Compounding
      /services/compounding/
      Was /compounding/. Expanded with formulation types, capabilities table.
    • Technical Consulting
      /services/consulting/
      New page. Captures the expertise positioning already implied on the site.
  • Case Studies
    /case-studies/
    New section. Replaces sparse /news/. Structured project outcomes with materials used, results achieved.
  • Resources
    /resources/
    New. Blog + guides. Builds SEO and demonstrates expertise. Can absorb any future news posts.
  • About
    /about/
    New. Team, history, mission. Currently missing entirely - buyers need this for trust and vendor qualification.
  • Client Portal
    /portal/
    Elevated. Prominently positioned as a differentiator with CTA in main nav.
  • Contact
    /contact/
    Expanded with qualifying questions: materials of interest, volume, timeline. Routes to right contact.
02   Change Rationale
Change
Consolidate Expertise + Sales-Distribution + Compounding under /services/ with sub-pages
Why
Current nav has three overlapping service pages with redundant content. Buyers scanning the nav cannot tell the difference between "Expertise" and "Sales & Distribution." Grouping under a clear /services/ parent with distinct sub-pages reduces confusion and makes each service easier to find and link to directly.
Change
Replace /news/ with /case-studies/ and /resources/
Why
/news/ has few posts and no consistent cadence - it signals abandonment rather than activity. Case studies serve B2B buyers directly (proof of results, materials used, industries served) and are the highest-ROI content type for closing complex distribution deals. /resources/ absorbs the SEO value of a blog without being labeled a blog that then feels neglected.
Change
Add /about/ as a new top-level page
Why
The site currently has no About page. In B2B resin distribution, vendor selection is a trust decision: buyers qualify the team, not just the product catalog. A missing About page means buyers searching for "who is Poly Evolution" find nothing. This is a direct barrier to purchase for any buyer who requires vendor due diligence.
Change
Elevate Client Portal to main nav CTA
Why
The client portal is a genuine differentiator that no competitor prominently advertises. Currently it sits as a buried nav item. Moving it to a styled nav CTA button signals to prospects that Poly Evolution invests in client relationships beyond the transaction - this is a closing argument, not a utility link.
03   URL Migrations & Redirects

All old URLs must 301 redirect to their new destinations before launch. Missing redirects will break any external links, backlinks, and indexed search results.

Old URL New URL Status Notes
/expertise//services/301General expertise content moves to services index or distributes to sub-pages
/sales-distribution//services/distribution/301Direct page-to-page migration
/compounding//services/compounding/301Direct page-to-page migration - highest SEO equity page, priority redirect
/news//resources/301Category-level redirect; individual post URLs should redirect to nearest relevant resource
/client-portal//portal/301Slug simplification